Blogs and RSS

Click Here to learn more about Blogs and RSS

CraigsList

Craigslist allows you to submit free classified style listings.

Tips:
--Submit to the market where your guests are located
--Pick a few markets and submit to each one every 30 days
--This is not a "link-building" strategy... it will drive qualified traffic and direct phone calls

Website Usability Tool

By tracking where people click on your website, you can have insights into usability.





Crazy Egg offers this heatmapping

Google Local

Local Search is a vital Component of SEO.

* Local search is the second most popular online activity after e-mail
Piper Jaffray (2007)
* 60% of all local business searches now happen online (33% happen in print yellow pages) and 82% of the people using local search sites follow up their research with offline action (TMP Directional Marketing-comScore, August 2007)
* Out of the 130 million monthly unique users of Yahoo last year, 116 million of them came to Yahoo with local intent.(Hilary Schneider, Executive Vice President, Global Partnership Solutions, Yahoo!)
* The Internet will influence a trillion dollars in offline/local retail spending by 2010/11 (JupiterResearch, Forrester Research, 2007)

Sample Search

1. Claim your business on Google local and Yahoo Local.

2. Don’t ever just link to yourself… links from pages with all of your contact info

3. Online Yellowpage distribution.

4. Using online mapping and Travel Review sites when possible.

5. GDS/Net Rate listings Increase your Local

Google Maps

• Use Google Maps to create fun, easy and interactive maps for your website.

View Larger Map

Consider using Community Walk, an application to build better Google maps.

Example Embedded into a website or here. Search that demonstrates how well these work.

Google Earth is the dynamic 3D version of Google Maps. Community Walk creates Google Earth maps. Here is an Uploaded Version (You have to have Google Earth installed).

Google Analytics

Google offers a great free analytics program