Monday, November 12, 2007

Google Local

Local Search is a vital Component of SEO.

* Local search is the second most popular online activity after e-mail
Piper Jaffray (2007)
* 60% of all local business searches now happen online (33% happen in print yellow pages) and 82% of the people using local search sites follow up their research with offline action (TMP Directional Marketing-comScore, August 2007)
* Out of the 130 million monthly unique users of Yahoo last year, 116 million of them came to Yahoo with local intent.(Hilary Schneider, Executive Vice President, Global Partnership Solutions, Yahoo!)
* The Internet will influence a trillion dollars in offline/local retail spending by 2010/11 (JupiterResearch, Forrester Research, 2007)

Sample Search

1. Claim your business on Google local and Yahoo Local.

2. Don’t ever just link to yourself… links from pages with all of your contact info

3. Online Yellowpage distribution.

4. Using online mapping and Travel Review sites when possible.

5. GDS/Net Rate listings Increase your Local

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